Pipeline for UK estate agents, done for you
We find, qualify and route your leads.
Smart routing and AI-powered automation run the prospecting, the follow-up and the admin behind the scenes, so your time goes where deals are actually won: real conversations with real people.
Built for UK estate agents
Every agency is sitting on wasted pipeline.
You spent money getting those leads. Most went cold, not because they weren't interested, but because no one followed up at the right time. That's revenue sitting idle in your CRM.
The data
Speed and follow-up are where deals are won or lost.
The first five minutes decide it.
Source: Lead Response Management Study (Oldroyd, MIT / InsideSales); Harvard Business Review, 2011.
Most deals close after the fifth touch.
Yet 92% of salespeople quit before the fifth attempt, and 48% never follow up even once.
Source: Invespcro sales follow-up statistics.
The rule says 5 minutes. The reality:
39% of agents fail to respond to a portal enquiry promptly at all.
Source: Homeflow estate-agent mystery-shopper study, 2023.
How it works
We build the entire pipeline. You close.
Three ways we keep your calendar full: find, qualify, and deliver, done for you.
01
Reactivation
We revive the dormant leads in your CRM: the buyers and sellers you already paid for, who went quiet. The easiest pipeline you own.
- Dormant lead
- Re-engaged
- Qualified
- Viewing booked
02
Outbound
Automated research finds and qualifies the right prospects in your patch, routes each one to the right person, and hands you every detail with a ready-to-send outreach draft. You just action it.
- Researched
- Qualified
- Routed
- Draft ready
03
Inbound
We make sure every new enquiry gets an instant, qualified response, so no fresh lead ever goes cold while you're busy.
- New enquiry
- Instant reply
- Qualified
- Appointment
The pipeline you already own
Most of your pipeline is going cold.
48%
of leads never get a single follow-up.
You've already paid to win these people — then most are never contacted again.
Source: Invespcro sales follow-up data
Built by someone who does this for a living.
Estate Forge is founder-led. I come from B2B sales and outbound, the same playbook that fills enterprise pipelines, focused entirely on UK estate agents. Early clients get direct, hands-on work and founder pricing.
We utilise AI automation, enrichment and routing tools to run all of this at scale, so it happens consistently and hands-off.
See what’s hiding in your CRM.
A 15-minute call. We’ll tell you honestly whether there’s pipeline worth reviving.